INTRODUCTION
PART 1: DESIGN THINKING
Today individuals, departments and organizations are operating in a highly volatile, uncertain, complex and ambiguous business world. Without being able to either embrace change quickly, being relevant in a fast-paced environment, being nimble in encountering the reality of uncertainty or being able to lead in this ambiguous world, organizations will not be able create new creative solutions to meet their user’s unmet needs.
One way to lead is to innovate and not imitate. As Steve Job’s once quoted, “Innovation is the only way to win”. Hence, this highly interactive and hands-on Design Thinking workshop will reignite the individual’s inner potential to reimagine, ideate and innovate creative solutions for your organization to stay competitive and the same time take advantage of the growth potential.
Design thinking refers to both creativity and critical thinking used during the process to bring value to users and/or customers. It is a structured methodology used by design thinkers to ideate and deliver products or services and experiences that addresses latent and unmet needs of users. By adopting Design Thinking principles, your employees (fellow innovators) will not only identify the unmet needs of end users but also develop innovative and novel prototypes to meet the needs, thereafter, validate and test them before execution or launch.
Today Design Thinking has become a fundamental requirement to not only engineers and designers but any employees in the organizations from any given department (e.g. marketing) to design creative and innovation solutions for their users which directly or indirectly has a positive impact to their top and bottom line.
PART 2: BUSINESS PITCHING
As an entrepreneur, inventor, creative idea generator and problem solver, one of the most important tasks you must perform is to get your idea(s) out from your head into a tangible format so that you can communicate that with others either for funding, approvals, investors or partners. In the past, this usually meant a well-researched business case, that would usually take weeks or at times more than a month to create. Many don’t even start writing the business case due to the effect needed towards completion let alone it being approved.
Today a 1 Pager Lean Business Canvas helps individuals quickly formulate possible business models, product launches, campaigns and variations of and communicate it to keys stakeholders for specific reasons. Having the Lean Business Canvas as a visual guide made this part “communicating the model/idea” so much more effective and is the most valuable function of the tool.
The problem with business case for new ideas to a certain degree is that it’s a waste of time. This quote from Steve Blank sums up this point in case: “Business Plan: A document investors make you write, that they don’t read”.
Writing a Lean Business Canvas is one thing however being able to pitch the great idea(s) to key investors, stakeholders or even getting approval from management could be overwhelming to many. With these 2 problems in mind, this program is designed to ensure participants are not only able to write a 1 pager Lean Business Canvas but also are able to present the idea(s) to senior management for approval without fear and with great confidence using the right verbal and non-verbal communication. Come join us for this very interactive program that will bring you new and valuable experiential learning. “See you at the top” – Zig Ziglar.
