Fast Track To Innovation: The Art Of Critical, Creativity & Innovation

INTRODUCTION

Whether you are in advertising, high finance, technology, or any other field, every big idea that has ever helped your industry was the result of creative thinking. Every solution to every real problem has come from a new idea. Every new product, service improvement, cost savings and efficiency idea has come from human creativeness. Every market-conquering, competition-smashing concept behind every advancement is the result of someone thinking of something that has not been thought of before.

The vital, urgent need for constant creative thinking is as pervasive in industry today as computer terminals and interminable meetings. To survive, to thrive in business in the twenty-first century you need to be a potent idea generator. Nevertheless, good ideas are wasted unless brought to market. That is why, the need for Innovation process is vital to give life to the ideas generated. Today, with the pace of change constantly increasing in business, there is always a need to maintain a competitive advantage.