Sun Tzu’s Art Of War: Sales & Marketing Strategy Programme


Will your sales & marketing team be ready for the new responsibilities, competition and challenges of the 21st century? Will your sales & marketing team earn the respect of those under their supervision? Will those who promoted the managers be pleased with their performance? The answers lie in how the sales consultant goes about building relation, presenting and closing the sales.

Today’s sales & marketing consultants are required to create a positive working climate, make quality decisions, demonstrate effective skills in handling a wide variety of human problems, manage time, set priorities and meet the sales target. Sun Tzu’s Art of War offers the most comprehensive and effective way to manage a team in the Malaysian environment. The leadership and management principles of Sun Tzu’s Art of War are well received by the world.

Sun Tzu’s Art of War is the oldest and most well known military manual in the world. Politicians, military experts and businessmen throughout history have all regarded Sun Tzu’s Art of War as an important source of wisdom and their secret weapon for victory. Today, we have witnessed how the application of Sun Tzu’s principles have expanded beyond the battlefield into everyday life. Its influence is felt not only in military and state administration, but also in business, public relations, sales, marketing, corporate strategies, diplomacy and even sports.

Thus, we can see how flexible Sun Tzu’s strategizing principles can be applied, making it a useful resource for anyone desiring to meet any challenge. Success in today’s business environment requires that a company’s leaders have the ability to create a vision of the organization’s future direction as well as the course it needs to get there. While various business improvement techniques such as Total Quality Management and Re-engineering are often extremely beneficial to the ongoing progress of a business, correct Strategic Focus remains the single most important element in a company’s success.

We understand the challenges typically faced by our clients in installing systems and practices necessary to support growth, while maintaining day to day operations. Our work with client companies is built around our proprietary planning model. It is a streamlined, hands-on methodology designed to ensure that course and direction are well thought-out, and that the resources of the organization are sharply focused in support of that course and direction.

We do not tell you the solution to your problem or the prescribed strategy for your company. We stimulate good strategic thinking and lead your team along a logical path that will allow you to discover and communicate your own unique vision of the future and to take the steps necessary to turn that vision into reality. Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning – a proven process to focus for superior performance without straining your resources.

Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.


  • You will sharply focus your efforts on what is most important to your future success.
  • You will improve tomorrow’s results through efficient and effective strategic management.
  • You will achieve your highest potential.
  • You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
  • You will reach and stretch for higher levels of attainment.
  • You will deal with rapidly changing developments that will confront your business in the coming years.
  • You will translate the company vision into personal involvement and alignment for your employees.
  • You will generate motivation enthusiasm and commitment.

Interactive lectures, pair-up discussions, collective group sharing, role-plays and interactive exercises.


Executives, Assistant Managers, Managers, Senior Managers