- Understand what is creativity and innovation and why we need it
- Understand the difference between creativity and innovation
- Identify your personal thinking preferences & behaviour patterns in relation to idea generation.
- Understand key elements of the environment relating to generating ideas.
- Use tools that enhance creativity
- Use techniques to turbo-charge innovativeness.
- Learn the process in bringing ideas to the market.
This course is essentially participative and practical, emphasizing learning through experience, both from structured activities on the program e.g. role plays, group work, case studies and discussion from individual experience
Executives , Assistant Managers, Managers, Senior Managers