The 4 Personality Selling: The Advanced New Breakthrough In Selling


Being able to read people and identify their personality type is an important skill for sales people to possess. The sooner you can identify the type of person you are trying to sell to, the sooner you will be able to adjust your sales approach and strategy. No two people are alike, and if you don’t adjust your sales approach to align with a person’s personality type, you could have a difficult time not only closing a sale but connecting and establishing a relationship with prospects.

“One size does not fit all. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types,” says Leslie Le.

In sales, there are four main personality types that you will encounter:

This programme is specially designed to train and equip the sales team with effective selling and customer service culture by understanding the personality of their customers and deliver the service quality and expectation that they want.

In a competitive business environment, the sales team must be different and stand out from the crowd. They need the art to manage the relationship with their customers.

This programme will coach the sales team on how to understand the personality of customers. By understanding the customer personality will be able to build better relationship with them and sell more effectively.


  • Understand and apply effective personality selling process
  • Master the art to read the personality of customers
  • Learn proven methods to deal with each personality
  • Develop effective methods to discover customer’s needs
  • Implement practical closing skills for different personality
  • Communicate effectively with customers and colleagues from different personality

This intensive programme is fully participative with a combination of lectures, discussions, role-play and case studies.


Executives, Assistant Managers, Managers, Senior Managers